AJIB Partners With Mentor Arabia
Her Majesty Queen Silvia of Sweden and President of Mentor International to Inaugurate Mentor Jordan
In a press conference held on Tuesday in Amman, Mentor Arabia announced that Her Majesty Queen Silvia of Sweden, Founder and President of Mentor International, will visit Jordan to inaugurate Mentor Jordan and the foundation’s programs and activities aimed at empowering Jordanian children and youth.
These efforts come as part of the #PayItForwardToOurYouth campaign. The hashtag was created for the risky behavior awareness campaign, which will be used across Mentor Arabia’s social media platforms prior to and during the visit.
Established in 2006 with regional headquarters in Beirut, Mentor Arabia is a non-governmental, non-profit organization that aims to empower children and youth and help them lead healthy lives and make sound decisions through risky behavior prevention programs. Led by a high-level board of trustees chaired by His Royal Highness Prince Turki Bin Talal Bin Abdul Aziz Al Saud and a number of distinguished advisors, specialists, and youth, Mentor Arabia is a branch of Mentor International, which has national chapters in Europe and the United States.
During the press conference, Mentor Arabia announced that it has partnered with a number of public and private entities, as well as civil society and international organizations in Jordan, to launch youth empowerment programs and initiatives. In collaboration with the Arab Jordan Investment Bank (AJIB), it has launched awareness campaigns and worked to enhance the capabilities of Jordanian youth and prepare them for the labor market.
In collaboration with Zain Jordan, the Al Jude Foundation, and the TUI Care Foundation, Mentor Arabia has also launched the third edition of its regional initiative, “Mentor Arabia Youth Social Entrepreneurs Award.” The initiative aims to spotlight young entrepreneurs’ achievements in human and social sustainability, as well as their positive contributions to their communities. Award winners will conduct an array of entrepreneurial and community service sessions to inspire and motivate their peers in Jordan.
During her visit to Jordan, Her Majesty Queen Silvia will also attend the “Mentor Arabia Youth Empowerment Film & Song Competition” awards ceremony, held under the patronage of the Minister of Youth, Mohammed Al Nabulsi, and in partnership with Zain, Anghami, the Royal Health Awareness Society and the Royal Film Commission. The regional initiative aims to encourage Arab youth to unleash their creativity through film and song production.
For his part, Jordanian Minister of Education, Wajih Owais, stressed “the essential role of governments around the world in supporting the work of civil institutions that empower children and youth, enhance their capabilities, and develop their communities.” He also highlighted “the importance of integrating risky behavior prevention programs into educational curricula.”
Mentor Arabia Executive Director, Thuraya Ismail, emphasized the foundation’s mission, stating that “we are here to make a difference, and impact the lives of young people.” In her remarks, she also highlighted the beginning of Mentor Jordan’s journey, through which many Jordanian children and youth will benefit and grow.
Announcing the Crown Prince Foundation’s partnership with Mentor Arabia, Director of Strategy and Partnerships at the foundation, Mais Al Daoud, said “The partnership is aimed at enabling more opportunities and exposure to our youth at different levels, while scaling our reach to include diverse segments to our beneficiaries. We will work in line with our strategy that focuses on three main pillars: leadership, citizenship and employability and entrepreneurship, all of which directed to developing the skills and facilitating opportunities to the youth in Jordan”.
Additionally, Zain Jordan's Director of Corporate Communications and Sustainability, Tareq Al Bitar stated that “through its partnership with Mentor Arabia, Zain Jordan will support youth’s creativity and innovation through various programs at its cellular devices maintenance training centers, the Zain Fiber Technology Training Center, and Zain Innovation Campus (ZINC).”
Head of Marketing and Communications at AJIB, Zeina Madanat explained that “our support for Mentor Jordan stems from our belief in Jordanian youth’s ability to take initiative, innovate, and think positively, and build a better future for themselves and their families.”
Commenting on The Royal Health Awareness Society’s efforts in youth empowerment, the society’s General Manager, Amal Ireifej stated that "building youth capacities and skills, and educating them about the dangers of substance use is one of the most important ways to prevent these risks and promote awareness about building a conscious, productive and innovative generation."
General Manager of Al Jude Foundation, Rania Constantine, emphasized that “our partnership with Mentor Arabia will combine our main goals towards empowering and motivating more Jordanian youth to reach their maximum potential. We believe in youth's ability to enact change and face challenges through innovation and social entrepreneurship.”
In his statement, the Royal Film Commission – Jordan’s General Manager, Mohannad Bakri said: "Art is a means of free expression. This is the essence of our work at the Commission, and it generates a space for discussion on issues of concern and interest to the Youth. We are proud of our partnership with Mentor Arabia”.
Mentor Arabia is also collaborating with several other organizations to mark Her Majesty Queen Silvia’s visit to Jordan, including The Four Seasons Hotel Amman, Al Babtain Group, CCC, Amman Chamber Orchestra, Imseeh Jewellery, and Roya Media Group.