Our Philosophy

We are a customer oriented investment and commercial bank. Our disciplined business philosophy has created a unique and successful combination of solid financial performance and successful investment policies. Our goal is to ensure that all our investment and commercial banking solutions are tailored to reflect our customers' preferences based on thorough market analysis and studies.

Our employees are our most valuable asset; hence we try to provide a healthy work environment where they can prosper and reach their utmost potential. We believe in the power of knowledge, technologies and skills when – and only when – it is coupled with prudence, insight and the ability to plan ahead. Our philosophy is to grow together, grow steady and keep growing.

Our vision, mission and core values emerge from the very first thought that led to where we are today. The idea was as simple as this: "We want to serve our clients in the most professional, sustainable and friendly manner", and this is how it all began.

Our vision
"We strive to be one of the leading investment and commercial banks empowered with the best employees and cutting edge technologies to provide unequalled customer experience and superior shareholder value."

Our mission
"To be recognized as the leading investment and private Bank in Jordan and in the region in products, and in the use of technology, by being client focused, innovative and having customer services excellence and highly skilled employees."

Our core values
These values are reflected in our day to day work. They serve as the platform that outlines the way we act and communicate with our customers and colleagues.

  • Continuity
  • Transparency
  • Integrity
  • Teamwork
  • Insightfulness
  • Excellence
  • Commitment
  • Appreciation